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	addMe - Search Engine Optimization INTERNET MARKETING & AFFILIATE PROGRAMS

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• Introduction

  • Shopping Online
  • Comparison Shopping
  • Travel Services
  • Banking and Online trading
  • Auctions
  • Online Charitable Giving
  • Gift Certificates and Coupons
  • Spam
• Researching Products and Vendors

  • Check Manufacturers' Sites
  • Check Out the Used-Equipment Market
  • Comparison Shopping
  • Dynamic Pricing
  • Find Out What Others are Saying
  • Check for Compliance with Industry Certification Programs
  • The Devil Is in the Details
  • Ask about Customer Support
• Paying Online

  • Using Your Credit Card Online
  • Pre-Paid Internet Shopping Cards
  • Using Debit Cards Instead of Credit Cards
  • Electronic Wallets
  • Escrow accounts
  • Online Billing, Bill-Paying Services, and account Managers
  • Online Purchases with Off-line Payment Methods
  • Return or Exchange of Gifts
• Shipping and Delivery

  • The Law is On Your Side
• Marketing

  • Promotional versus Informational Content
  • Visitor Information Gathering
  • Express Your Preferences
  • Opt-In versus Opt-Out approaches
  • Branding
  • Spam
• Marketing to Children

  • Children's Online Privacy Protection act of 1998 (COPPa)
  • What Parents Can Do
• Privacy and Security

  • How and Why to Protect Your Privacy
  • Profiling and the Digital You
  • Cookies
  • Keeping track of Your accounts and transactions
  • How to Protect Your Privacy
  • Seals, Privacy Programs, and Other "Guardians"
  • Finding and Using Secure Sites
  • Secure Socket Layer
  • Public Key Encryption
• Protecting Yourself from Internet Fraud

  • FTC's "Operation Top Ten Dot Cons"
  • travel Scams
  • Many Organizations and Laws are On Your Side
• Check It Out!

  • Smart Online Buying Practices
  • Protecting Your Privacy

This guide is located at http://www.netaction.org/shoppers/

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